Sponsoring the broadcast of the FIFA tournament reinforces the brand’s presence in high-profile events aired on the platform led by Casimiro Miguel. This partnership has already featured major milestones such as the 2024 Olympic Games, Kings League Brazil, and the current Série A of the Brazilian Championship, where Esportes da Sorte is the main sponsor of the digital coverage.
In addition, the brand is also confirmed as a sponsor of the Kings League World Cup. The goal is to strengthen its association with innovative football formats and with younger, more connected, and engaged audiences.
“Partnering with CazéTV on yet another global project reinforces our commitment to being present in the media consumed by new generations of fans. We want to deliver meaningful experiences, bring audiences closer to our brand, and continue investing in the sports universe,” explains Sofia Aldin, CMO of Esportes Gaming Brasil, the group that owns the brand.
Esportes da Sorte
Esportes da Sorte is one of the main betting platforms in Brazil, with 100% national operations and an official license granted by the Ministry of Finance, through SPA/MF, to Esportes Gaming Brasil — the group that also controls Onabet.
A reference in innovation and an active advocate for regulation in the sector, the company stands out for its commitment to responsible gaming, continuously investing in control tools and to promote a safe and balanced experience.
With hundreds of jobs created and a strong institutional presence, Esportes da Sorte goes beyond betting: it s sports and cultural initiatives across the country. It sponsors traditional clubs such as Corinthians, Ceará, Ferroviária, and Náutico, and appears at major events like 'Galo da Madrugada' and the Recife Carnival.
Source: GMB
