The monthly campaign spans about three days and takes place at the beginning of each month. Its second edition ran from June 4 to 6, featuring activations and exclusive rewards for customers, strengthening the connection between the brand and its bettors.
Over R$250,000 (US$45,000) was distributed in prizes through daily missions, bonus spins, and mini-games with chances for additional rewards. Each completed mission awarded players with free spins on popular platform games and a badge (bronze, silver, or gold), unlocking access to a special mini-game.
“We created Reals Day to connect with people, offering perks, missions, and lots of interactivity. In June, we held the second edition and saw excellent results — increased engagement and the delivery of real benefits, rewarded predictions, and challenges. Participation grew compared to May, and the we’ve received has been fantastic,” said Diego Buriti, the company’s Marketing Director.
Reals Day features a variety of rewards, all available for a limited time, emphasizing the exclusive nature of the event.
“More than just a campaign, Reals Day is a commitment to those who are with us every day. We value players’ time, safety, and enjoyment. We’re investing in a different approach to building loyalty, and I can confidently say we’re forging a long-term, trust-based relationship with our audience,” Buriti concluded.
Source: GMB
